BRAND IDENTITY

Our society is unimaginable without brands. Some brands enjoy more appreciation from their users than almost anything else in the world. They provide orientation in an otherwise confusing world. Just like real people, brands are ascribed a personality or an image; the combination of rational experiences and emotional encounters gives them an identity. This function—built on knowledge and the resulting trust—can be created for both large and small brands. So, what are we waiting for?

Contact Ecki Ernst, ernst@comeo.de

NAMING

The name is the very first point of contact with a brand. As such, it is a fundamental part of the brand strategy and the foundation for everything that follows. That’s also why it’s the most challenging to create—you’re trying to say so much with so little.

The WIST Group operates in various sectors within real estate. What unites them is the scale of their projects and their largely industrial character. Their first public appearance is WIST Green Energy. Massive industrial roof areas are being developed for CO₂-free energy generation by WIST Green Energy. Branding and presentation were advised and executed by COMEO, including: wist-green.de.

www.wist-green.de

BRANDING

We are convinced that a great brand is the foundation on which everything else is built. It provides a solid base for developing and growing a company, product, or service. It is the essence of truth and authenticity.

scentme – the perfume that washes

Nothing is more decisive for market success than strategic positioning. Through workshops, customer interviews, and analysis of reviews and market research, a detailed positioning for scentme was developed.
The scentme color palette, precisely calibrated wording, and fragrance-inspired visual language create a consistent brand identity.

Step by step, the channels are being updated, and within just a few weeks, the first results are already visible without increasing resources.

www.scentme.de

CAMPAIGN

Engaging the target audience—that is the primary goal of communication. In tourism marketing, however, it’s also about “sending them off” by stirring desires and sparking the urge to travel. COMEO understands this and has successfully put it into practice multiple times: from the Azores to Cyprus.

Lappland

The “getlappi” feeling in winter. A cross-media campaign for Lufthansa’s new destinations in Lapland.
The campaign achieved its goal in bookings as well. Launched in mid-December, it quickly drove a surge of visitors to the websites of the respective regions, and by the end of January, all flights were fully booked.

Services
- Large-format advertising
- Infoscreens
- Burger-TV
- Buses
- Social media
- Landing page: www.getlappi.de
- PR, press trips
- Reporting

"We are very pleased with the results of this campaign. The flights are selling well and Lufthansa has added even more flights for this spring."
— Tessa Kokkonen, Project Manager, Gateway to Kuusamo Lappland

Hofmannstraße 7A
81379 München

Mail: info@comeo.de
Tel: 089-74 888 20

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