„I am writing you a long letter, because I don’t have the time to write a short one.“ This is how Johann Wolfgang von Goethe started a letter to his friend, back in the days. And in Bavaria we have a saying that goes something like this: “There’s a lot of talk but not much is being said.” Both are true. Good writing is short, and it takes its time. Did you know that most agencies today don’t even highlight their texts anymore? At COMEO we do, because a good text can inspire just as much as graphic or strategic solutions – especially because its part in the product seems so small.