Keyword: changing society. Print is out, old-fashioned, outdated. No! On the contrary: The motto is „Back to the roots!“ and for a while now, the target group has even appreciated a proper letter again. A trend which is likely to increase, as an online campaign can only be really successful with the right offline support.The hardest jury of all times - the readers, or more like the overlookers. But with the right approach you can outsmart even the most ignorant user and achieve an even greater success afterwards.